28 Jul The Truth that Marketers Don’t Want You to Know
I’ll cut to the chase- there is nothing wrong with you. How many times do you hear a commercial on television or see an advertisement online that grabs your attention with that truth? Congratulations, listeners, there’s nothing wrong with you!!! Regardless, buy our product with your hard-earned money. It might help enhance your life the slightest bit, but the more likely conclusion is that you will be doing all the improvements on your own with the power of the placebo effect. How does that sound for a sales-pitch?
The key to any good marketing strategy emphasizes the notion that you need something that a company offers. A product that you currently do not have can allegedly improve your life so drastically that you need to pay a team of “experts” to send it to your home. Celebrity endorsements add insult to injury; how many celebrities do you think actually take, eat, or use half the stuff they sign on to sell? These people get paid to read from a script. If something were actually so good for you, people would be endorsing it for FREE.
OH WAIT. There are thousands upon thousands of things that are good for you to do, but you are never encouraged to follow those pursuits from the media or any forms of advertising. How well do you think an antidepressant would sell if at the end of its commercial, a monotonous voice said something to the effect of, “By the way, it’s more likely than not that you do not have depression. Your feelings of inadequacy, sluggishness, or general apathy could be healed easily with a walk outside in nature. Try listening to some calming music if you’re feeling anxious while drinking a cup of chamomile tea. Hang out with your dog or cat for an afternoon. While you’re at it, increase your water intake, as dehydration can leave you feeling totally pooped. Cut back on any refined sugars as we’ve genetically modified them to have the same neurological effects as cocaine in your frontal lobe. Also, massage and acupuncture are great ways to enhance your livelihood. BUT BUY ZOLOFT ANYWAY!!!
Remember that when you are hearing these advertisements, you still retain all the power. You have the power to question a product and you have the power to remind yourself that you are perfectly fine without it. Maybe, just turn off the television and tune into Brightside’s saucy weekly podcast. No big-shot sales executive is going to earn his bonus by telling you that you are perfect just the way you are. That’s what your mother has been trying to ream into your head since birth, and nobody is paying her to do so.