The Reaction to Tidal is Less than Desirable... For Jay-Z | Brightside
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The Reaction to Tidal is Less than Desirable… For Jay-Z

14 Apr The Reaction to Tidal is Less than Desirable… For Jay-Z

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I don’t know how to begin with Jay-Z’s launch of Tidal with a copious amount of other artists, so I will just lay out the critical responses from critical people.

For our first assessment of just what the fuck is going on, Death Cab for Cutie‘s Ben Gibbard criticism towards Tidal focuses on the obvious benefit of already successful musicians, who claim a right to their injustice as millionaires.

Gibbard said that “[If I] were Jay Z, [I] would have featured underpaid independent musicians in order to highlight how Tidal will better pay its artists, versus competitive services like Spotify and Rdio. I think they totally blew it by bringing out a bunch of millionaires and billionaires and propping them up onstage and then having them all complain about not being paid,” he said.

“There was a wonderful opportunity squandered to highlight what this service would mean for artists who are struggling and to make a plea to people’s hearts and pocketbooks to pay a little more for this service that was going to pay these artists a more reasonable streaming rate,” he continued. “And they didn’t do it. That’s why this thing is going to fail miserably.”

In addition, the Haxan Cloak, aka Bobby Krlic, and his label, Tri Angle, have accused the video of ripping off his music.


Most of all, Mumford & Sons lead singer Marcus Mumford holds a low profile on his peers’ opinios. In a recent interview with The Daily Beast, he said:

“We wouldn’t have joined it anyway, even if they had asked. We don’t want to be tribal. I think smaller bands should get paid more for it, too. Bigger bands have other ways of making money, so I don’t think you can complain. A band of our size shouldn’t be complaining. And when they say it’s artist-owned, it’s owned by those rich, wealthy artists. What I’m not into is the tribalistic aspect of it—people trying to corner bits of the market, and put their face on it. That’s just commercial bullshit. We hire people to do that for us rather than having to do that ourselves. We just want to play music, and I don’t want to align myself with Spotify, Beats, Tidal, or whatever. We want people to listen to our music in their most comfortable way, and if they’re not up for paying for it, I don’t really care.”

Guess we will have to see how the impoverished lives of these superstars will play out.

John Saunders

Enjoy yourselves and be offended. Word is bond.